‘United Wokeness of America’: Social Media Bickers Over Rebranding of Aunt Jemima Pancake Syrup

For over a century, the Aunt Jemima brand of pancake products has been one of America’s best-recognised breakfast food brands, serving as a staple of millions of pantries nationwide. In June 2020, on the heels of the George Floyd anti-racism protests, Quaker Oats announced that Aunt Jemima would be retired.

‘United Wokeness of America’: Social Media Bickers Over Rebranding of Aunt Jemima Pancake Syrup
For over a century, the Aunt Jemima brand of pancake products has been one of America’s best-recognised breakfast food brands, serving as a staple of millions of pantries nationwide. In June 2020, on the heels of the George Floyd anti-racism protests, Quaker Oats announced that Aunt Jemima would be retired.